To get the maximum exposure for your online articles, savvy marketers react fast and can inject themselves into the news. How you may ask? In a 24/7 news cycle, the headlines keep coming. Some last just hours, yet others linger for days based on the amount of clicks, viewership and chatter happening around the topic.…
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Seemingly everywhere you turn, you may hear about how businesses can benefit from adding a blog to their website. In fact, some sources may even tell you that a blog is a veritable necessity for business websites. Blogging can seem like a lot of work for busy entrepreneurs and professionals, and you may not think…
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You worked hard to get where you are, and chances are, you want to go higher. If you want to be a rising star in your organization rather than falling into the unemployment line, avoid the following six scenarios and follow the tips to help maintain a glowing professional reputation. An Unflattering Digital Footprint Whether…
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Ask any professional with experience and all will tell you they have a good idea of their ideal client and know exactly how they think and what they want. But is this really true? Sure most professionals will know the basic info about prospects like age range, position/title, geographical area and responsibilities. In communicating with…
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