Statement of Ethics commits itself to producing only the highest quality of work and service. To do this only the best talent is permitted to work on client projects. Our ethics and values are unwavering and non negotiable. understands that ones reputation is of extreme value and we take great care in this precious asset.  We must:

  1. Do no harm. This means paying attention to details and never doing anything or publishing any content that could be perceived as detrimental to one’s reputation.  This includes working within highly regulated industries and having an awareness of acceptable practices from governing bodies.

  2. Foster trust in the reputation building system. This means striving for good faith and fair dealings. Always being up front about expectations, fees and communication.

  3. Embrace our core values. This means building relationships and enhancing client confidence: honesty, responsibility, respect, transparency and quality.


Honesty – To do the right thing; always.

      • Be truthful in all situations and at all times

      • Offer products and services of value

      • Stand behind our products

      • Honor our commitments and promises


Responsibility – to accept the consequences of our marketing decisions and strategies.  To this end, we will:

    • Strive to serve the needs of customers.

    • Avoid using coercion with all stakeholders.

    • Acknowledge the social obligations to stakeholders that come with increased marketing and economic power.

    • Recognize our special commitments to vulnerable market segments such as children, seniors, the economically impoverished, market illiterates and others who may be substantially disadvantaged.

    • Consider environmental stewardship in our decision-making.


Respect – Respect others and demand it in return

    • All people deserve our respect and we will serve them regardless of gender, race, or sexual orientation.

    • Listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction.

    • The golden rule; Treat everyone, including our competitors, as we would wish to be treated.


Transparency – Being an “open book” avoids confusion and instills confidence

    • Strive to communicate clearly

    • Accept constructive criticism from customers and other stakeholders.

    • Be up front with fees and terms


Quality-If its worth doing, its worth doing right

    • Expect professional level work in terms of accuracy, follow up, integrity and execution

    • Stay true to the quality assurance process that is a core business function

    • Be proud of our work, because we did it to the best of our ability