Seemingly everywhere you turn, you may hear about how businesses can benefit from adding a blog to their website. In fact, some sources may even tell you that a blog is a veritable necessity for business websites. Blogging can seem like a lot of work for busy entrepreneurs and professionals, and you may not think that you have the time, energy or creativity to be successful with one. A blog is actually NOT a requirement to have a successful website. However, it does offer incredible benefits, and most businesses will want to put to use every advantage they can get to draw attention to their website and the services they offer.
Improved Search Engine Rankings
One of the top methods that many members of your target audience may use to find your website is through search engines like Google and Bing. You understandably want your professional website to rank well when relevant keywords and phrases are searched for by your potential customers. After all, your website is a powerful marketing tool that requires ample traffic in order to be as beneficial as it can be. These search engines use complex algorithms to index websites, and some of the top factors include how updated your content is as well as how unique and relevant it is. You could pay a substantial amount of money on a pay-per-click campaign (sponsored advertising), or you could take the cost-effective, organic method of using your blog to keep fresh, relevant information on your site.
The Ability to Position Yourself as an Industry Expert
Search engines publish data regarding common or popular search queries. This means that you can easily see the top questions and topics others have that are related to your business. You can use this data to form topics for your blog posts. When you address some of the more common questions and concerns that people have related to your business, products or services, your blog posts may come up as top results in relevant search queries. Because you have penned a thoughtful and intelligent response that addresses their needs, you can essentially position your business as an industry expert. This automatically creates authority and establishes reputation for your business. It gives your business a competitive edge that those without a blog may be hard-pressed to create.
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