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In a meeting with Steve Parker the other day, we were talking about his brand new business Jacksonville Signs and Graphics, and in the course of our conversation, he dropped a term on me that I haven’t heard before, the “Say-Do Ratio.”
How simple it is. Be reliable as the sun and follow through with every commitment you make. Sounds pretty simple right? It’s harder than it sounds, but your reputation depends on it.
How many times have you caught yourself saying:
I’ll send you that article…
I’ll make that introduction…
I’ll call you later…
No matter how casual, if it comes out of your mouth, you now own it and are obligated to follow through.
And if you break your commitment, your reputation takes a ding for being a person big on talk but short on execution. It’s about keeping promises and doing what you say you’ll do. If done consistently, you will earn a reputation for a person that is the most professional and results-oriented in your industry.
The reliable person everyone loves to do business with ideally has a 1:1 ratio, meaning whatever they commit to GETS DONE. Here are some tips to improve your say-do ratio.
Don’t overestimate your free time
Time is finite and it’s easy to have several small tasks add up to a big time commitment. Be careful what you commit to and be realistic about the time you have to complete it.
Technology is your friend
Use technology to help you remember your commitments. Utilizing the calendar and reminder app in your phone to set a reminder about a commitment will avoid you losing the detail from your short term memory.
Do what you can NOW
Sometimes taking 30 seconds and following through on what you said is the right thing to do. Get it done now, and off your plate. Your business associates will appreciate your speed and attention to detail.
Sometimes the biggest things holding us back are the easiest to fix. We’ll email you later:)
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