One of the strategies we use for clients at www.buildmyreputation.net is to get them booked as a guest on podcasts. We have had excellent results with this technique because it leverages a valuable audience that someone else (the podcaster) has cultivated.
Why be on a podcast?
Having the opportunity to lead through education and share your knowledge with thousands of new interested prospects is a wonderful thing! It’s perceived as more credible than advertising and it’s free!
So how do you do it?
Search for podcasts with content that appeals to the audience you want to reach. For example, if you have software that helps accountants, look for podcasts that cater to the accounting industry. A quick Google search using “podcasts for accountants” as a search term returned dozens of results. Once you find the podcast that interests you, most have a link on how to contact the host. What you may not realize is that podcasters are always scrambling for new people to interview. They want to hear from you!
We recommend starting with a carefully crafted email that clearly and quickly states your intentions and that you understand that this is not a forum to continually pitch your services. No host wants to subject their audiences to an infomercial. Focus on delivering value. For most podcasts, the host will usually ask in the end “How can someone get in touch with you?” This will be your opportunity to close the conversation with a call to action statement or at least your contact information.
Here is an example email you can draw some inspiration from. It’s important to note that we get the best results when we personalize this beyond just using their name.
Hello (First name)
I’m Brian Barquilla, founder of BuildMyReputation.net and I would like to offer myself as a guest on your podcast.
My team and I have perfected a process that positions clients as the experts in their industry. We do this by writing carefully worded articles that are designed to bring attention to the business. Articles can be used for social media, e-newsletters and published in national media. The result is a stronger referral network, more inquiries, deal flow, and a stellar reputation.
I wanted to reach out to you because I can add value to your podcast audience by talking about such subjects as:
How to be perceived as the expert in your industry How a carefully built reputation can reduce or eliminate cold calling. How to leverage content on social media so business comes to you. How to develop a referral network that works. How to be the expert the media turns to for comments
I would be happy to collaborate with you and perhaps explore similar topics. My strategy is to lead with education, so you don't have to worry about me pitching our services.
I have been on podcasts before. Here are some links to preview
How to Build A Great Online Reputation Nurture an Attitude That Creates a Better Product so People Can't say No
Reputation Building for Experts I would email my audience of nearly 14,000 professionals once the show is released and introduce them to your podcas
Which idea resonates with you most? I look forward to hearing from you.
Brian Barquilla www.BuildMyReputation.net https://www.linkedin.com/in/brianbarquilla/ [email protected] 904-222-8140
When (and if) the host responds, be sure and get back to them promptly. They may ask you additional questions about your equipment and technical knowledge. It’s common to do an interview of sorts so the host can get comfortable with you and develop some rapport.
Just be yourself! Remember people respond to authenticity, so don’t try to be something you’re not.