#1 Tune up your LinkedIn profile
Make sure your “digital footprint” says what you want about your skills and experience. Make sure you have accurate descriptions and is current.
Have all your awards and accolades listed? LinkedIn is NOT the place to be modest.
Lead with numbers, make bold claims. If 98% of your listings close in 6 months, make sure you call attention to the great stats!
Get a clear professional headshot. There is no excuse for blurry pics nowadays. Cellphones have great cameras. That’s all you need.
View the LinkedIn pages of your competitors. See what theirs looks like and be the best in class in your area.
#2 Get Your Expertise Out of your Head and Into Your Marketing
You likely have years of experience that makes you a great business broker, but it may not be doing much for your marketing efforts.
To market yourself in a modern way, we must first understand that Google is the place where all questions are answered. When someone types in the search box, what they are really doing is asking questions.
The opportunity for you is to be the one that gives them the answer!
Create written content that begins to answer popular questions. Don’t worry about giving away your knowledge for free. Look at it as a cost of doing business to engage a prospect. This will position you are the smartest and best person available to represent them.
Protip: Expand your reach and influence by getting this content published in industry publications or business magazines. It brings lots of attention to you and earns you some needed credibility. Harvard Business Review, Mashable, Entrepreneur Magazine, They’re all starving for content. Be the one that gives it to them.
#3 Actively Cultivate Your Reputation
Both online and offline you can shape what people think about you. By regularly (about once per month) you can begin to influence the first page of Google, win for your own name, and control what is said about you. Do this well, and you will regularly be approached to be an expert speaker.
Oh, don’t make these mistakes, see our article on How to Avoid Reputation Killers.
#4 Be Consistent
If the last time you updated your blog or LinkedIn was 2012, you’re telling people one of three things.
- You lost your touch and washed up
- You’re retired
- You’re dead
Stay current and active. Building a great reputation will make your phone ring and put you at the center of the next deal.