One of the strategies we use for clients at www.buildmyreputation.net is to get them booked as a guest on podcasts. We have had excellent results with this technique because it leverages a valuable audience that someone else (the podcaster) has cultivated. Why be on a podcast? Having the opportunity to lead through education and share…
Last week we covered “What Good Google Reviews Mean for Your Reputation.” In this article, we will share with you our preferred approach to asking clients for a review. First, think of the relationship with your client as a bank account. Of course, you need a positive balance in your account before you can make a…
Should you care? In the time it took to read this sentence, Google received over 63,000 searches. That’s makes it the most visited site in the world and responsible for over 90% of all search engine market share. A search represents someone asking a question- and people have lots of questions including who to do business…
Most professional service firms rely on referrals of some sort to support their business. In fact, it’s likely the best source of new business because prospects tend to be less price sensitive because they were sent from a trusted source. It may have been from their attorney, CPA, or financial planner. Most of these referrals…
#1 Tune up your LinkedIn profile Make sure your “digital footprint” says what you want about your skills and experience. Make sure you have accurate descriptions and is current. Have all your awards and accolades listed? LinkedIn is NOT the place to be modest. Lead with numbers, make bold claims. If 98% of your listings…
Do you care about what people say about you, all over the web? When you started your online business, have you thought about that? What’s your plan to make your reputation shine online? Well, you’ve got to know that taking care of this will have a direct impact on your credibility, authority, trust and capacity…
To get the maximum exposure for your online articles, savvy marketers react fast and can inject themselves into the news. How you may ask? In a 24/7 news cycle, the headlines keep coming. Some last just hours, yet others linger for days based on the amount of clicks, viewership and chatter happening around the topic.…
Seemingly everywhere you turn, you may hear about how businesses can benefit from adding a blog to their website. In fact, some sources may even tell you that a blog is a veritable necessity for business websites. Blogging can seem like a lot of work for busy entrepreneurs and professionals, and you may not think…