Nextdoor: Friend or Foe to Business?

Described as the Facebook for neighborhoods, the San Francisco based company, NextDoor is exploding in popularity. Now in over 137,000 neighborhoods and well over 10 million users, NextDoor is a social media channel businesses are learning to navigate. The platform started in October of 2011 and had little trouble raising money from venture capital groups…

New Reputation Concierge Company Launched

Brian Barquilla, President of Advantage B2B Consulting + Marketing announces the official launch of a new reputation concierge company – BuildMyReputation.net™. The focus of this new venture is to provide custom content creation for individuals and organizations who want to establish themselves as subject matter experts and thought leaders in their industry but lack the…

Social selling

How to Leverage Content for Social Selling

If you are like most professionals, you have been frustrated on occasion by the time and effort it takes to participate in social media. Does it really help your business? How do you know? To shed some new light on an old problem we tapped the smartest person we know.  Meet Brynn Tillman, she is…

When Passion and Reputation Meet

We had the pleasure recently of connecting with Tim Savage host of the Passion Based Podcast.  We covered lots of ground including how to shape your own online reputation, steps to get started, what makes a passion based business and even Karate Kid IV. Have a listen and leave us a comment.  Enjoy!   http://16agency.com/build-reputation-w-brian-barquilla/

How Does Your Reputation Matter to Recruiters?

Our own Brian Barquilla had a great conversation via Facebook live with Michael Russo. Mike is the Assistant Vice President for Robert Half, Americas #1 Best Professional recruiting firm as ranked by Forbes Magazine. In this concise 15 minute conversation, Mike gives us a great behind the scenes look at how your reputation effects your…

know your customers

Think you know your customer? Think again

Ask any professional with experience and all will tell you they have a good idea of their ideal client and know exactly how they think and what they want. But is this really true? Sure most professionals will know the basic info about prospects like age range, position/title, geographical area and responsibilities. In communicating with…