Brian Barquilla, President of Advantage B2B Consulting + Marketing announces the official launch of a new reputation concierge company – BuildMyReputation.net™. The focus of this new venture is to provide custom content creation for individuals and organizations who want to establish themselves as subject matter experts and thought leaders in their industry but lack the time and knowledge to do it themselves.
BuildMyReputation.net™ is headquartered in Jacksonville, FL. and the service has a national reach through digital publications and social media platforms. Barquilla leads a team of Reputation Builder Consultants with industry experience and expertise in communications who craft custom content to elevate the reputation of their clients in the digital marketplace.
“A few years ago, . People and companies jumped into social media and set up their profiles. At that time there was incredible excitement because it was seen as a great way to market your business, for free. Over time, some lost momentum because they ran out of content,” shares Barquilla, CEO of BuildMyReputation.net™. “Our new offering provides custom content creation services to solve that problem. The articles we create for clients can not only be shared on social media feeds, but can also be used for email newsletters,and posted on the client’s website for Search Engine optimization (SEO) purposes. Premium users can even elect to have their articles published in nationally recognized trade and business magazines. It’s a great way to build credibility and position clients as thought leaders in their field, leveraging their digital footprint.
Barquilla continues, “In years past, when consumers had to make a buying decision, they would get their information from their sales person. The shift and power has changed now. So when someone is looking for a solution to a problem, they are going online first to see their options. An individual or company will be there to answer their questions. This puts them in the driver seat and are most likely the ones that will get the phone call. If you don’t lead through education in this way, you are really giving up business to your competitors. Our process extrapolates the knowledge you have in your head to get you in front of your customers digitally so they seek you out personally for your expertise.”
“At the end of the day, if you can position yourself as the thought leader in your industry, that opens up opportunities that would normally not be presented. That could be a job offer, a strategic partner, a customer, and more.”
Barquilla described, “What makes us unique is we have an all-inclusive picture on what your reputation is and should be. We aren’t a content mill. We don’t do that. What makes us different is our writers are true business professionals with exceptional communication skills. Our reputation specialists have expertise in any given industry such as law, finance, marketing, manufacturing, medical, management and others. In addition, I believe our proprietary process that includes a discovery call allows us to break through the information clutter that clogs the internet. Creating an editorial calendar with Search Engine Optimization (SEO) built in is also part of our process.”
“If you think about it, every industry will have a leader. In most industries, it’s up for grabs. If you manage your online reputation effectively it could be you. People will seek you out for your opinions and expertise.”
Barquilla concludes, “We are an American company, that is strategy driven in a high service type business. Subscriptions ranging from $349 to $750 monthly.”
More About Brian Barquilla
Brian Barquilla has served as founder and CEO of Advantage B2B consulting + marketing since 2009. In his role as publisher of Advantage Business Magazine, he is an expert consultant to privately owned businesses. Barquilla is a proven entrepreneur with over 15 years of leadership experience, as well as a talented marketing professional and writer. He is a regular contributor to Entrepreneur Magazine among other business publications. Barquilla received his Bachelor of Science degree from Jacksonville University with a double major in marketing and management. He holds his Inbound Certification from HubSpot and is a Certified Professional Meeting Facilitator through Edward Lowe Foundation.
Find Barquilla’s latest publications on reputation management.
- 3 Ways to Boost Word of Mouth Referrals
- Look to Peer Mentoring Groups for Ideas, Support and Tough Love
- The Generic Email Newsletter Needs to Die
- Adjusting your Sales Efforts in a Digital World
- 10 Steps to Building an Impeccable Professional Reputation
- The Marketing Help You Need But Can’t Afford