Reach Out

Just give us a ring so we can chat about which of our content and promotion packages are right for you. We’ll ask you a series of questions to make sure we have a good understanding of your objectives. At the end of this call, we will have a complete content calendar that looks just like this. It includes articles topics, relevant SEO keywords you want to rank for, and deadlines. You will know exactly what to expect. The ongoing process continues to make sure we are always putting out fresh content to further your reputation.

For added measure, we will add you to our project management software if you want to get a behind the scenes look at how your projects are coming along.

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We Do The Work

At our agreed call time every month, we’ll interview you about the monthly topic identified in the editorial calendar. We’ll give you advance notice of the questions we plan to ask. We recommend giving those questions some thought before our agreed call time. Don’t worry about saying the wrong thing. If you misspeak, just let the writer know. Remember, this process is designed to help your business and bolster your reputation. Feedback is the only thing we need from you. After the call, our writer will get to work putting your words into an online SEO friendly article format. In a few days, after the article clears our quality assurance process, you will get a rough draft. Be sure to read it and give us your changes or approval. If you don’t like the article, you don’t pay for it!  Our writers are very experienced so we are confident you will be pleased, Regardless, you are always in control.

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Changes and Approval

We have a simple process that allows for your input before anything goes live. Through GoogleDocs we account for any and all of your changes. Make as many as you like. We want to make sure you are proud of your new content and feel confident it represents you well. If you’ve never used GoogleDocs before, we’ll show you how. It’s easy!

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Publish on your Website

After the content is approved, we’ll put it on your website along with any related artwork. We’re comfortable with WordPress, Squarespace, Wix, or any other common platform. Putting fresh content on your site keeps people coming back and is proven to be the best thing you can do to further your SEO efforts.

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Push out to Social Media

Now that your content is finished and it lives on your website, we need to tell people about it! Facebook, Linkedin and Twitter are the big three, but we’ll post to other social media platforms too that are relevant to your business. We will post a link to the content that leads readers back to your website so they can directly get in touch with you and inquire about your services.

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Tell your email contacts

Emailing your existing contacts is a great way to remind they you’re an expert. By leading through education, you build value in someone else’s business. They in turn will send you referrals and share your contact information with people that have a need for your product or service NOW. We have perfect an email template that consistently performs better than the industry average. We do all those for you. Just like the articles we will send you a proof before it is sent out to your contact list. If you don’t already have an email marketing platform like Mailchimp or Constant Contact, we’ll set it up for you.       

 

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Let’s Get You Published

Now the fun part! Great content deserves to be published!  We have relationships with hundreds of media outlets across the country. Through our syndication, we can get your article picked up on major networks like CNN, Fox, ABC and more. Even if your business only comes from your local area, you will enjoy the prestige and credibility these media outlets extend to you. We also look for smaller industry-specific publications that speak directly to your target customer. Each month, we’ll send out a custom report so you can see where your article appears. Click here to see a sample report

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Respond to Sales Inquiries

We’re often asked what success looks like. We know opportunities come in the form of questions. When people see your content, your expertise is on display. Expect people to engage with you on social media and comment on your content. By educating your audience you are leading an industry and are the perceived expert. If you can effectively help someone get closer to a solution to their problem through content, you are in a position of trust. Nothing makes us happier than when clients tell us they fire up their computer in the morning and immediately have 3-4 leads to work from. Working with us means more deal flow and success through a stellar professional reputation.

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