Case Study: Value Mapping™
Al recently went out on his own as a consultant and is leading a movement called Value Mapping™. He is considered a startup, so he doesn’t have time to wait years to build his reputation. He wants to fast forward his success, so he has regular articles posted on his site that he uses for social media and SEO. Al is in complete control of the messaging and is on regular monthly calls with his assigned writer. He views proofs and offers feedback before anything goes live online. Now that he has a body of work, he plans to start an e-newsletter sent to current clients, prospects and referral partners.