Most companies today have some sort of social media presence. Whether its Facebook, LinkedIn or other social media channel, businesses have long gotten the message that they need to build their online communities and participate in a digital world. However, there is one repeated mistake that most have made. To understand what it is, let’s…
Imagine at your next networking event or business meeting and with a click of a button you collect the contact information from everyone in the room. Instantly and without even speaking to them. It may seem hard to believe, but you can do this through the LinkedIn app right on your phone. The feature is…
An Educational Webinar In this NEW webinar, we’ll teach you our exact process of how the most successful professionals in the world have leveraged their reputation to work FOR them. You can lead your industry and create a magnet for new business relationships and sales. Easier sales, higher bill rates, and a shorter sales cycle.…
Even though it’s been around since 2003, Google Alerts remains a little-known tool to help you monitor your online footprint. If you haven’t set up a Google Alert, you should, and this article will tell you why and how to do it. First, Google Alerts is a free tool offered by Google of course, that…
One of the strategies we use for clients at www.buildmyreputation.net is to get them booked as a guest on podcasts. We have had excellent results with this technique because it leverages a valuable audience that someone else (the podcaster) has cultivated. Why be on a podcast? Having the opportunity to lead through education and share…
Last week we covered “What Good Google Reviews Mean for Your Reputation.” In this article, we will share with you our preferred approach to asking clients for a review. First, think of the relationship with your client as a bank account. Of course, you need a positive balance in your account before you can make a…
Should you care? In the time it took to read this sentence, Google received over 63,000 searches. That’s makes it the most visited site in the world and responsible for over 90% of all search engine market share. A search represents someone asking a question- and people have lots of questions including who to do business…
Most professional service firms rely on referrals of some sort to support their business. In fact, it’s likely the best source of new business because prospects tend to be less price sensitive because they were sent from a trusted source. It may have been from their attorney, CPA, or financial planner. Most of these referrals…
#1 Tune up your LinkedIn profile Make sure your “digital footprint” says what you want about your skills and experience. Make sure you have accurate descriptions and is current. Have all your awards and accolades listed? LinkedIn is NOT the place to be modest. Lead with numbers, make bold claims. If 98% of your listings…